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Oct 21, 20212 min read

Why testimonials should be a part of your content marketing plan

Does your marketing plan include the use of testimonials? Testimonials, where previous clients or users of your service provide feedback,...

Jun 15, 20213 min read

Does your website need a lead magnet?

The easiest first step on the sales journey is to convert your prospects into subscribers, but in order to get something, you need to give.

May 19, 20214 min read

Is it time to rethink your approach to content?

Content marketing is no longer the new kid on the block. To avoid fading into the background, is it time to rethink your content approach?

Aug 26, 20203 min read

Does business blogging increase sales?

I’m getting more and more enquiries from businesses wanting to engage me to create a regular business blog for them. But when I ask them...

Jul 14, 20202 min read

Does content marketing work?

You may have heard that content is king. But do you know why content marketing works? Because it enables brands to tell their story, to...