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Oct 21, 20212 min read

Why testimonials should be a part of your content marketing plan

Does your marketing plan include the use of testimonials? Testimonials, where previous clients or users of your service provide feedback,...

Jun 15, 20213 min read

Does your website need a lead magnet?

The easiest first step on the sales journey is to convert your prospects into subscribers, but in order to get something, you need to give.

May 19, 20214 min read

Is it time to rethink your approach to content?

Content marketing is no longer the new kid on the block. To avoid fading into the background, is it time to rethink your content approach?

Apr 22, 20213 min read

Honesty, consistency and expectation setting: lessons from our Prime Minister

The most recent headache with the COVID-19 vaccine rollout holds several lessons for content marketers and communication professionals.

Oct 20, 20202 min read

A cheat's guide to engaging a freelance writer

Sometimes the thought of doing something can be more overwhelming than actually doing the task itself. So if you’ve thought about...