Michelle BowesOct 21, 20212 min readWhy testimonials should be a part of your content marketing planDoes your marketing plan include the use of testimonials? Testimonials, where previous clients or users of your service provide feedback,...
Michelle BowesJun 15, 20213 min readDoes your website need a lead magnet?The easiest first step on the sales journey is to convert your prospects into subscribers, but in order to get something, you need to give.
Michelle BowesJul 14, 20202 min readDoes content marketing work?You may have heard that content is king. But do you know why content marketing works? Because it enables brands to tell their story, to...
