Michelle BowesOct 21, 20212 min readWhy testimonials should be a part of your content marketing planDoes your marketing plan include the use of testimonials? Testimonials, where previous clients or users of your service provide feedback,...
Michelle BowesSep 17, 20213 min read7 tips for a winning homepage Your homepage is the new shopfront. Even customers that walk through your physical door (if your business has one) have probably checked...
Michelle BowesAug 18, 20212 min readHow COVID is creating business winners and losersBusiness clients are reacting to COVID lockdowns in different ways, based on flight, fight or freeze. But not all will emerge as winners.